B2B insights
Women's total look: the complete window
The total look answers the store that wants to dress its customer head to toe with a single identity: outerwear, knitwear and coordinated pieces designed to work together, in the window and in the wardrobe.
What buying a total look means
Every GUS and Federica Costa Milano women's collection is built for combinations: the jacket has the knit that speaks to it, the coat has the right trousers, the colour card holds everything together. For the store this means ready-made windows, outfits to propose effortlessly and a higher average ticket — customers who come in for the outerwear leave with the look.
The categories in the catalogue
Each season carries the fall/winter and spring/summer total look lines: hundreds of references across knitwear, trousers, skirts and coordinated pieces, alongside the outerwear that remains the heart of the assortment. Sizes XS to XXXL with studied fits.
Composing the order is simple
In the online shop you filter by category and season, see real-time stock and build your order in the size/colour matrix. Registered clients access reserved price lists and pre-orders with scheduled deliveries.
Frequently asked questions
Is the total look available for men too?
Men are covered on outerwear with GUS and RG Romeo Gigli; the complete total look is the specialty of the women's line.
Can I buy only some categories?
Of course: the assortment is free. Many stores start with outerwear and expand to coordinated pieces in later seasons.
How do I see the recommended combinations?
Seasonal lookbooks show the outfits as the style office designed them: they can be browsed freely on the site.